Step-by-Step Guide to Creating a Successful Facebook Page for Your Business
Creating a Facebook Page for your business is a great way to interact and build relationships with current and potential customers.
Below is a step by step guide I have created to show you an easy way to create a Facebook Page for your Business (The first 8 steps are how to create an account. If you already know how to do this then you can start in Step #9):
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1. You need to open up your browser and go to http://www.facebook.com.
2. Under the sign up form, you need to click on “Create a Page for a celebrity, band, or business”.

3. That will take you to a page where you must choose your line of business.

For the purpose of this tutorial, I chose to open up a Facebook page for a local clothing store. So, that is why I chose the option “Local” –> “Store”. If you own a local business, then choose the option “Local” and look for your line of business. If you own more of a corporate business (or bigger business) then choose “Brand, Product, or Organization” and choose the line of your business. The last option you probably won’t use, unless you represent an Artist, Band, or Public Figure.
4. Next, you must input the name of your business in the “Name your Page” textbox. Make sure you DO NOT check off the check box below. We do not want to make the page publicly visible at this time. We will do that later on.

5. The last steps of this page are to input the letters that are shown in black in the textbox and once you have done that, click on “Create Page”.
6. You must now choose whether or not you have a current Facebook account. If you have a Facebook account, then you must choose “I already have a Facebook account”. If you don’t have an account, then you must create one.
Please Note: When you create a Facebook Page for your business, this will not be your main Facebook account. It will create a Facebook account (like a personal one) and that will have a link to your Facebook Page. However, you do not have to set up your personal account for people to view your business page. This concept will be more understandable once we have everything setup.
7. If you do not have a Facebook account, then create one. You need to input a valid email address, a password you will remember, your birth date, and the security check phrase. Click on the check box to agree with Facebook terms and click the button “Sign up Now”.
8. This will take you to a page that will have you confirm your email address. Click on the button and it will take you to your email account. Open up the email that Facebook sent you and click on the link that it provides. This will confirm your account and it will take you to your Facebook business page so you can start editing.
9. Now let’s spice up your page! To edit your content in Facebook, click on “Edit Page” underneath your default picture (Until you upload a picture, your default picture will be a question mark).
10. First, we are going to edit your “Settings”. Click on the little pencil inside the Settings box, then click “edit”. Once you click on “edit”, it will show you a box like this:

In “Country Restrictions” input any country that you want to restrict from viewing your Facebook business page. “Age Restrictions” lets you restrict a certain age group. “Published” is where you can publish your page to the public. For now, choose “Unpublished” (visible to no one but admins) until we finish editing the entire page. Once you are done, click on “Save Changes”.
11. Next, let’s edit your “Wall Settings”. Click to edit it and you will see a box like this:

In the “View Settings” portion you can choose a default view for the wall. I recommend you choose “Posts by Page and Fans”, so that all the information is available to all your current and potential customers. You can choose any page as your “Default Landing Tab for Everyone Else”. I chose “Info” so that customers can see my company’s information first. Click on “Comments on stories will be expanded by default” so that all information can be easily viewed by everyone. In “Fan Permissions”, you can give your fans certain permissions. (“Fans” are people who subscribe to your Facebook business page. When they subscribe to your page, they will receive all notifications that you post). Wall Settings will save by itself. Just click on the little pencil again, and click on “Hide”.
12. You can choose to setup your “Mobile” phone to receive alerts through text message to notify you when certain activity has occurred on your Facebook business page. You can set it up by clicking “Register for Mobile Facebook Texts” once you have clicked on the little pencil. I do not recommend you signing up for this feature because it is not necessary. Checking your Facebook account at least 2-3 times a day is enough.
13. Now we will move on to the “Applications” category, underneath “Mobile”. “Discussion Boards” and “Events” do not have to be modified.

The “Discussion Board” is an application that is shown on your Facebook business page that
allows you or your Facebook fans to post different topics to start a discussion. The “Events”
application allows you to create an event and invite your Facebook fans.
14. The “Links” application allows you share links on your Facebook business page. You can also allow your Facebook fans to share links with you and other members. To edit this setting, click on the little pencil and then “edit”. This will take you to a page to choose your preferred setting. I recommend you let your Facebook fans post links as well.

Click on “Save” and then on the upper left hand corner of your screen, click on “edit” next to your Facebook business page name.

15. The “Notes” application let’s you create as many notes as you want, in which you can write anything you like so that people can see. It is sort of like a blog. If you already have a blog, you can have all your blog posts automatically imported to your Facebook business page. Click on the little pencil and then “edit”. This will take you to a page where you can import an existing blog. On the right hand side you will see a box named “Notes Settings”, click on “Import a blog”.

This will take you to a page where you must fill out the necessary fields.

Enter the website URL of your blog or the RSS feed address of your blog. Make sure you check off the agreement and then click “Start Importing”. Now go back to the editing page.
16. The rest of the applications you do not need to worry about modifying. We will cover “Photos” and “Videos” in a little bit.
17. Now we are going to input information about your business. In the edit page, click on the small default picture (at the moment it is a question mark) so that it can take you to your Facebook business page.

18. Once you are on your Facebook business page, click on “Edit Information” on the right hand side.

19. This will open up a box for you to edit with information about your business. The box is “Basic Info”. Fill it out with all of your information.

20. Once you click on “Save Changes”, it will close that box and open “Detailed Info”. Please enter your information into the proper textboxes.

21. Click on “Save Changes” and now you are done editing the information page. Click on “Done Editing” above both boxes.

Now you can view all the information how your customers would.
22. Now we are going to upload a default picture to get rid of the current question mark. I suggest you choose your company’s logo as the default image. Hover over the question mark and click on “Change Picture” and then “Upload a Picture”. Browse your computer for the desired image file and once you choose an image, it will automatically upload it and you will then see your image instead of the question mark.
23. Now let’s edit your blurb. In this case, your blurb will be a sentence describing your business (or you can write anything else you want). Your blurb is located a little under your default picture. It should say “Write Something About..”.

24. Now I want to show you how to post on your wall. Click on the “Wall” tab and you will see a textbox. You can write anything you would like to share with your fans. Your fans will also be able to post to your wall.

You can also attach links, photos, events, and videos to your post by clicking on the proper icon next to “Attach”.
25. You can upload pictures to your Facebook business page by clicking on the “Photos” tab and then clicking on “Create a Photo Album”. You can organize your pictures by album so that fans can easy view them.

26. Now your Facebook Business page has been set up and it is time to publish it. On the top of your Facebook business page, you will see a box that says you haven’t published your page yet. Click on “Publish this Page”.

This will automatically publish your Facebook business page. If the above textbox does not go away once you have clicked to publish it, refresh your page.
You have now completed the tutorial on how to setup a successful Facebook business page. Now, you must start adding inviting people to become fans of your page.
Some Tips:
1. Under your signature in your emails, add a link to your Facebook business page.
2. Add a link to your Facebook business page to your business website.
3. Create a targeted Facebook advertisement in Facebook that can attract people to your page.
(If you would like to learn how to create an advertisement in Facebook, please email me at Christine@mychristinemarie.com and I would be glad to give you a step by step explanation).
Download the tutorial for easy print out!!